In the early ‘00s Renee Zellwegger and Julia Roberts were among a handful of stars to rebel and wear vintage dresses on the red carpet, while the Icelandic singer and actress Björk went one step further in her memorable Marjan Pejoski swan ensemble. In 1997 Nicole Kidman upped the game, wearing a green Dior gown that was the first bona fide couture dress to be seen on the red carpet. Certain designers dominated, and Valentino and Giorgio Armani became particularly known for their red-carpet flair.
And in the decades that ensued, the red carpet was one of the few places where the public could catch a glimpse of charismatic stars like Clark Gable, Jimmy Stewart and Grace Kelly.īy the 1990s fashion and the movies were becoming inextricable, and the red carpet was the place they came together. In 1922 a long, crimson-hued carpet was unfurled in front of the Egyptian Theatre for the Hollywood premiere of Robin Hood, starring Douglas Fairbanks. It wasn’t until the1920s that the red carpet and Hollywood became truly synonymous. An exclusive, express passenger train run by the New York Central Railroad from 1902 welcomed its passengers aboard with a red carpet, which also helped guide them onto the train. The origin of the phrase ‘red carpet treatment’, meanwhile, is thought to derive from the start of the 20th Century, when the red carpet was co-opted by the railroads. The red carpet has since become a standard addition to high-profile events involving political dignitaries. A scarlet-hued carpet continued to denote high status, and in Georgetown, South Carolina, in 1821, the arrival of US president James Monroe was marked by the laying out of a red carpet to welcome him ashore from a riverboat.
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